Planoly is a pioneering social planning tool and micro-site builder designed to help creators, small business owners, and marketers streamline content strategy while fostering connection and commerce. Since its founding in 2014, Planoly has grown into a trusted platform for millions, offering intuitive tools for planning, designing, and monetizing content across Instagram, Pinterest, TikTok, and beyond.
As Planoly evolved from the first visual Instagram planner into a comprehensive platform, the need for an updated brand identity became clear. The goal was to create a logo and identity system that felt elevated yet approachable, modern yet timeless, and professional without losing its playful charm.
A refined and custom LogoType, clean typography, and a sophisticated color palette round out the new identity striking a perfect balance between simplicity and creativity.
This rebrand reflects Planoly’s evolution and sets the stage for its next chapter, aligning its visuals with its values and the vibrant community it serves.
Creative Direction + Design Qualls House
Blog Templates for Social
Translating Planoly’s rich library of blog content, into digestible, clickable content for social channels.
Logomark Detail
At the heart of the rebrand is a custom mark: two interlocking Ps representing Planoly’s Social Planner and Creator Store, forming a grid pattern that honors its roots while symbolizing its future.
Evergreen Projects
Subscriber Social Templates
As part of their premium product subscription, Planoly offers monthly designed plans for content template designs. These templates are geared towards creators, small businesses, and soloprenuers.
