Founded in 2014, esby is a small, woman-owned business that remains focused on sustainability. All of their pieces are designed in Austin, TX and produced in the U.S.A. (Los Angeles and New York City). We were commissioned to create a logo mark and lockup for their SXSW event, esbyfest: a special private experience to celebrate 10 incredible years of esby, 

The logomark is custom, hand-lettered, and intentionally builds on the original esby logo.